Tracking a digital marketing campaign is very important. Anything that you need to know about your campaign can be answered if you track it. Here you will find the important information hat your digital marketing campaign tracker will be able to provider you.
You will be able to track how many unique visitors come to your sight on a daily, weekly, or monthly basis.
You also get to know the sources of your traffic. You will know whether they are organic, direct, or referral. When we speak of organic traffic, it is traffic from people visiting your site when they search your keyword in search engines. Direct traffic is the visitors that have keyed in the specific name of your business or your URL. Referred traffic is the traffic coming from social media, blogs, and other sources that refer them to you. With marketing campaign tracking, you will know where every site visitor is coming from. With this information you will then be able to know what to target in your next marketing campaign.
Another important thing you can learn from your digital marketing regular tracker is how long a visitor has stayed in your site.
Your conversions can also be tracked, depending on your campaign. If you are campaigning to increase your email subscriptions, the tracker will tell you how many people have seen your campaign and how many do something about it. If conversion is too low, you may have to change your campaign.
You will find a lot of different trackers today that can help you track your marketing campaigns. If you get a tool that is easy to use, then you will have an easy time using it. Make sure that the tool can be used by anyone even if does not have much technical or computer skills. If different people in your company will be analyzing the progress of you site through this tracking tool, then it is important that the tool can be used by anyone even without technical or computer skills.
If the tracking tool comes from a manufacturing company that has a good reputation, then this is a good one. If you use a tool made by a reputable company, then you can trust the tool. The tool should be able to provide you with the information that you need for your business. The important information that you would likely need include search engine rankings, traffic categories, traffic sources, return on investment, conversions, and average stay per visit.
If you get the right tracking tool for your company, then you will enjoy all the benefits of knowing the important statistics related to your digital marketing campaign. Make sure that you get a tool offered by a reputable company.